TD Auto Finance Industry-Exclusive Event at NADA 2019

Customer Experience - 2019


A visual strategy to brand an exclusive, high-end event for dealer customers, while remaining true to the TD Bank brand.  


My role: Graphic Designer, Art Director

The problem: TD Auto Finance wasn't the only company hosting NADA afterparties targeting dealers from across the nation. 

The challenge: To brand the customer experience from initial invitation through to the thank you card that expressed the TD brand and showed our value and thanks to our key customers.

The result was an overflowing guest list and the ease of finding what they need, plus subtle nods to the TD Brand in the color and use of squares, while still looking high-end.

© 2020 Kelly Baum. Have a beautiful day.