© 2019 Kelly Baum.

CASE STUDY

TD Auto Finance Print Advertising Campaign in Automotive News

Branding / Print Advertising - 2018

THE ASK

A branded advertisement to introduce America to TD Auto Finance and to celebrate its new nationwide commercial strategy under thee TD Bank brand.  

execution

My role: Graphic Designer, Art Director

The problem: TD Auto Finance was going nationwide with its new business strategy but needed a way to introduce itself to dealers who weren't in the TD Bank footprint.

The challenge: To design a one-page advertisement that was simple, clear and brought the TD Auto Finance brand home while also celebrating a recent J.D. Power win.

The result was national print ad that ran in Automotive News in October 2019 that celebrated the brand and was a tool used by the national sales team to open new business development conversations.