© 2019 Kelly Baum.

Resumes show my past - here's the future

After 3+ years of working in marketing & graphic design, I've realized that my passion is digital products: how they're created, designed and used to create a better tomorrow.

The journey from graphic designer to the digital product world isn't easy. It's why I went back to school for a M.B.A. in Information Systems Management. It's why in my spare time outside of working full-time and going to school part-time, I'm teaching myself SQL and studying for a SCRUM Certification. 

In short, I'm not just a graphic designer. I'm a specialist that's looking to combine my creative, strategic mindset with digital products and experiences.

Here's a sample of projects I've worked on over the past year:

  • TDAF.com Website Refresh Initial Scoping: consulted on TD Bank brand standards and their application to the UI/UX for a unique LOB.

  • TD Auto Finance 2019 National Sales Conference Event: conference branding & design applications to create a positive, upbeat conference.

  • TD Auto Finance Consumer Welcome Letter: overall design & visual application of brand strategy to welcome new end loan customers.

  • TD Auto Finance 2018 Automotive News Ad Campaign: following a J.D. Power win to celebrate and introduce the TDAF brand to a nationwide audience.

The Big Picture

  • Whether it's for internal customers or for external ones, I want to change how people view & interact with brands through design and customer journeys.

  • I love graphic design, but I'm looking for new ways to take my career to the next level - and I'm not afraid to learn the skills and tools I need to get me there.

  • Roles I see myself succeeding at: Customer Experience Manager, Brand Manager, Digital Product Manager.

Skills

 Software/tools
  • Adobe Creative Suite: Photoshop, InDesign, Illustrator, Experience Design, Premiere Pro

  • Analytics & data visualization: Google Analytics, Google Data Studio, SEM Rush, Tableau

design
  • Web design: HTML, CSS

  • CMS: Wordpress & WIX

  • Layout & publication design

  • DSLR photography & filming

  • Corporate branding

  • Concept to production workflow

marketing
  • SEO best practices

  • Social media posting & metrics

  • Facebook Ads

  • Instagram for Business

  • Pinterest Ads

  • Event branding; tradeshow creative asset development

get to know me

01

Before discovering the world of graphic design in college, I was a double major in Political Science and Journalism.

02

I'm an anglophile and one of my dreams is to someday move to the English countryside.

03

I'm gluten free and an amateur chef so you can catch me roasting chickens or coming up with my own creations on the weekends.

04

I'm a natural introvert - but I love public speaking!