Hi, I'm Kelly.
I design customer-focused
digital products and experiences.
WHAT I BRING TO THE TABLE
Kelly Baum, Senior Graphic Designer at TD Auto Finance
MBA IN INFORMATION SYSTEMS MANAGEMENT FROM WAYNE STATE, expected 2021
BFA IN GRAPHIC DESIGN FROM OAKLAND UNIVERSITY, 2016
Located in Metro Detroit, I'm the only designer on the U.S. Product Communications, Events and Marketing Team.
Here's what I've done:
Consulted on TDAutoFinance.com website refresh proposal (FY2021) and helped to design the customer experience and the application of brand standards to the UI.
Designed wireframes and executed on a design refresh for TD Auto Finance's U.S. intranet site.
Designed and assisted with the execution of a consumer welcome letter for TD Auto Finance's new loan customers.
Branded and lead design strategy for TD Auto Finance's customer experience event for elite dealers at NADA 2019.