Hi, I'm Kelly.
I'm a design, marketing,
and digital product professional.
WHAT I BRING TO THE TABLE
*Due to legal & proprietary restrictions, most of my recent work is available for in-person viewing only.
UI/UX work for TD Auto Finance's intranet website
Graphic design work for TD Auto Finance's NADA 2019 event
Automotive News print advertisement for TD Auto Finance
Kelly Baum, Senior Graphic Designer at TD Auto Finance
MBA IN INFORMATION SYSTEMS MANAGEMENT FROM WAYNE STATE, expected 2021
BFA IN GRAPHIC DESIGN FROM OAKLAND UNIVERSITY, 2016
Located in Metro Detroit, I'm the only designer on the U.S. Product Communications, Events and Marketing Team.
Total graphic design/marketing/communications experience: 3.5 years full-time + 2.5 years of internships
Here's what I've done:
Consulted on TDAutoFinance.com website refresh proposal (FY2021) and helped to design the customer experience and the application of brand standards to the UI.
Designed wireframes and executed on a design refresh for TD Auto Finance's U.S. employee intranet site.
Designed and assisted with the execution of a print consumer welcome letter for TD Auto Finance's new loan customers.
Lead visual components of department projects from initial concept to print or digital execution, such as the design strategy for TD Auto Finance's customer experience event for elite dealers at NADA 2019 which included print invitations, digital email and RSVP landing page design as well as signage and other print deliverables.
Where else I've worked:
Dayco Products in Troy, MI: marketing and communications intern
VW Credit, Inc in Auburn Hills, MI: contracted intern for eLearning development
ABB Robotics in Auburn Hills, MI: contracted intern for content creation
MRM//McCann in Birmingham, MI: intern for business intelligence visualization
Kresge Library in Rochester, MI: marketing intern and web services intern
Citizen Newspaper in Ortonville, MI: staff reporter intern