© 2019 Kelly Baum.

Hi, I'm Kelly.

I'm a design, marketing,
and digital product professional

WHAT I BRING TO THE TABLE

I'm passionate about customers

Whether it's internal or external customers, my focus is to provide designs and products that help a project's customers achieve their goals.

I wear "more than one hat"

I'm a graphic designer, a communicator, a storyteller, a photographer, a videographer, a customer advocate, a big picture thinker, and more.

I have a creative & an analytical mindset

Need someone to whip up a wireframe? Need a strategy laid out for executives? Need a data set analyzed and visualized?

Odds are, I've worked on it.

My work*

*Due to legal & proprietary restrictions, most of my recent work is available for in-person viewing only.

UI/UX work for TD Auto Finance's intranet website

UI/UX Design

Graphic design work for TD Auto Finance's NADA 2019 event

Customer Experience

Automotive News print advertisement for TD Auto Finance

Branding/Print Advertising

Kelly Baum, Senior Graphic Designer at TD Auto Finance

MBA IN INFORMATION SYSTEMS MANAGEMENT FROM WAYNE STATE, expected 2021

BFA IN GRAPHIC DESIGN FROM OAKLAND UNIVERSITY, 2016

Located in Metro Detroit, I'm the only designer on the U.S. Product Communications, Events and Marketing Team.

Total graphic design/marketing/communications experience: 3.5 years full-time + 2.5 years of internships

Here's what I've done:

  • Consulted on TDAutoFinance.com website refresh proposal (FY2021) and helped to design the customer experience and the application of brand standards to the UI.

  • Designed wireframes and executed on a design refresh for TD Auto Finance's U.S. employee intranet site.

  • Designed and assisted with the execution of a print consumer welcome letter for TD Auto Finance's new loan customers.

  • Lead visual components of department projects from initial concept to print or digital execution, such as the design strategy for TD Auto Finance's customer experience event for elite dealers at NADA 2019 which included print invitations, digital email and RSVP landing page design as well as signage and other print deliverables.

Where else I've worked:

  • Dayco Products in Troy, MI: marketing and communications intern

  • VW Credit, Inc in Auburn Hills, MI: contracted intern for eLearning development

  • ABB Robotics in Auburn Hills, MI: contracted intern for content creation

  • MRM//McCann in Birmingham, MI: intern for business intelligence visualization

  • Kresge Library in Rochester, MI: marketing intern and web services intern

  • Citizen Newspaper in Ortonville, MI: staff reporter intern