© 2019 Kelly Baum.

Hi, I'm Kelly.

I design customer-focused
digital products and experiences. 

WHAT I BRING TO THE TABLE

I'm passionate about customers

Content isn't King; it's the customers, and I'm looking for innovative ways to transform and improve how brands interact with their consumers.

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Human-centered design is my first approach, always.

I wear "more than one hat"

I'm a designer, a storyteller, a photographer, a videographer, a customer advocate, a teammate, and a big picture thinker.

I have a creative & an analytical mindset

Need someone to whip up a wireframe? Need a strategy laid out for executives? Need a data set analyzed and visualized?

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From colors to financials to the big picture: odds are, I've worked with it.

My work*

*The majority of my work is only available to view in person, only.

UI/UX work for TD Auto Finance's intranet website

UI/UX design

Graphic design work for TD Auto Finance's NADA 2019 event

Customer experience

Kelly Baum, Senior Graphic Designer at TD Auto Finance

MBA IN INFORMATION SYSTEMS MANAGEMENT FROM WAYNE STATE, expected 2021

BFA IN GRAPHIC DESIGN FROM OAKLAND UNIVERSITY, 2016

Located in Metro Detroit, I'm the only designer on the U.S. Product Communications, Events and Marketing Team.

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Here's what I've done:

  • Consulted on TDAutoFinance.com website refresh proposal (FY2021) and helped to design the customer experience and the application of brand standards to the UI.

  • Designed wireframes and executed on a design refresh for TD Auto Finance's U.S. intranet site.

  • Designed and assisted with the execution of a consumer welcome letter for TD Auto Finance's new loan customers.

  • Branded and lead design strategy for TD Auto Finance's customer experience event for elite dealers at NADA 2019.